What to do When AdSense(TM) Serves the Wrong Ads ECommerce Articles | January 28 Ito Smith Shirt , 2005
The most common ... among AdSense ... are 1) Google serving ... ads on their web pages, 2) low ... rates and 3) low payouts per click. This article ... the fi


The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica Deadrin Senat Shirt , CA-based Applied Semantics. Applied Semantics? products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.

However Isaiah Oliver Shirt , the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.

One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However Austin Hooper Shirt , this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g. Deion Jones Shirt , mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.

Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours Keanu Neal Shirt , so it?s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served. If you're tired of the daily commute just to spend eight hours sat in front of a computer screen and tied to a desk, finding an alternative career that offers challenges, a completely different environment and a well-paid job with prospects sounds like a perfect solution. There is such a solution, and it comes from an unexpected quarter - the oil and gas industry.

The oil and gas industry is one that Takkarist McKinley Shirt , unlike many that have had to 'downsize' because of the economic recession, is in the ascension. Rather than adopting a 'slash and burn' policy of job cuts, closing production and generally reacting in the same way to the global recession as every other industry, the oil and gas sector has managed to survive the most uncertain of economic times by freezing wages and waiting for the storm to pass. That storm has now abated, and the oil and gas industry has emerged stronger, leaner and ready to do business on a grand scale. The world's demand for petroleum based products has increased Alex Mack Shirt , not decreased, and new ways of tapping into the planet's resources are being explored on a daily basis. The knock-on effect of this increased level of exploration and industry stability means that oil and gas jobs are now highly desirable and plentiful.

A global industry

The World Offshore Drilling Forecast has indicated that the level of rig spending by the major exploration companies will increase over the next three years. Drilling exploration alone is set to increase by 7% and, as the industry looks at alternatives to deep sea drilling in the wake of the Gulf of Mexico disaster, other methods of extraction are also being explored. All of this activity means that there are going to be a lot more oil and gas jobs at all levels available for candidates.

Oil and gas jobs don't just mean working as a roustabout on a drilling platform. The industry is a global one, drawing upon a wide range of disciplines to locate and extract the precious commodity lying just below the surface. From geology to robotics, oceanography to environmental work Vic Beasley Jr Shirt , the oil and gas industry isn't just about tough, rugged men doing a dirty and dangerous job out in the middle of the ocean. The oil and gas industry employs a huge skills base and rewards those who are prepared to work hard, use their initiative and are ambitious with good pay and ample opportunity for advancement. Even entry-level positions such as a roustabout on a rig can earn up to US$50,000 a year. The higher up the ladder you climb the greater the rewards.

Qualifications come second to hard work

Oil and gas jobs don't just rely on academic qualifications, either. If you are prepared to work hard and be part of a team, your school or college certificates aren't the only determining factor to advancement. As the industry is a global one Matt Ryan Shirt , there is also plenty of opportunity to see parts of the world that you would never get to experience working nine to five at a desk job.

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