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Net profits has been increase from the same period of last year's 7 million Euros to 18 million Euros. The increase to a great extent, benefited from China, Russia and North America's favorable performances. Heller claims that until 2015, Adidas Company's 50% sales growth will come from the above-mentioned markets and Chinese market's sales performance will be particularly important.Adidas Adidas basketball opened 1175 sub branches in China last year.

Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese market sales. Thanks to wholesale, retail and other businesses' double-digit growth, Adidas group's sales revenue in the year of 2011 was increased 13% than what they had expected, which reached 13.3 billion Euros, creating a new record high.

Adidas had anticipated in last year's November that being benefited from the final match of European Championship and London Olympic Games, in the year of 2012, the corporation's earnings per share would be added 10% to 15%.Owing to the double-digit increase of sportive expression series and sportive fashion series, the Greater China region's marketing revenue achieved Adidas barricade 1.229 billion Euros, rising 23%, which turned out to be the most rapidly growing region.

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